Privacy Policy

Welcome to AutoTrust Dealer Alliance. Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share information about visitors to our website and members of our cooperative, in accordance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) where applicable. Our website uses secure technologies and best practices to ensure a safe and user-friendly experience.

Collection and Use of Personal Information

Personal Information: We may collect information such as your name, dealership name, email address, phone number, and related details through our website forms, email communications, or other direct interactions where you voluntarily provide this information. By providing this information, you consent to its collection and use for the stated purposes.

Financial Information: As part of the financial analysis and membership process, you may provide confidential dealership financial information. This information is used solely to prepare personalized analysis reports, evaluate membership benefits, and administer cooperative programs. All such information is kept strictly confidential and will not be disclosed except as necessary to provide services or as required by law.

Non-Personal Information: We may also collect anonymized data such as browser type, operating system, and website usage patterns to improve our website performance and better understand user preferences.

SSL Certificates and Data Encryption

Our website uses SSL (Secure Socket Layer) certificates to encrypt data transferred between our servers and your browser, helping to protect the confidentiality of your personal information during transmission.

Cookies and Tracking Technologies

We use cookies for essential website functionality and analytics. A cookie banner (powered by Finsweet) is in place to give you control over your cookie preferences and to comply with applicable legal requirements. You can adjust or withdraw your consent at any time directly through the banner. You may also manage or disable cookies through your browser settings.

Analytics Services

AutoTrust Dealer Alliance uses Google Analytics to better understand how visitors use our website. Google Analytics may collect data such as IP addresses, device information, and browsing activity. This information is processed in accordance with Google’s Privacy Policy and helps us improve website performance and user experience.

Embedded Media

Our website may include embedded content, such as videos hosted on third-party platforms (e.g., Vimeo, YouTube). These platforms may collect certain non-personal data such as IP addresses, browser details, and interactions with the media player. Any data collected is handled according to the privacy policies of those third-party providers. If you prefer not to engage with embedded media, you may choose not to play the content.

Third-Party Service Providers

We may work with trusted third-party providers to support website functionality, financial analysis, training, product administration, analytics, and member services. Examples include technology platforms, financial reporting tools, and F&I product administrators. These providers are contractually required to handle any personal or financial data in accordance with strict privacy and security standards, and only for the purposes of providing services to AutoTrust Dealer Alliance members.

Data Sharing and Disclosure

We do not sell or rent your personal or financial information. Information may only be disclosed in the following circumstances:

• To comply with legal or regulatory obligations
• As part of a business transfer, merger, or acquisition
• With your explicit consent

We may also share aggregated, non-personal information with partners for analysis and service improvement.

Membership Records and Profit Distributions

As part of your membership, AutoTrust Dealer Alliance may maintain records necessary to administer annual cash distributions, equity participation, and member communications. These records are handled with strict confidentiality and used only for cooperative operations, compliance, and reporting purposes.

Data Retention and Security

We retain personal and financial information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. We implement appropriate technical and organizational security measures to protect your data from unauthorized access, though no online system can guarantee absolute security.

International Data Transfers

If data is transferred across borders, AutoTrust Dealer Alliance ensures compliance with applicable international privacy requirements and applies safeguards consistent with U.S. standards.

Your Rights (Including CCPA)

Depending on your state of residence, you may have certain privacy rights, including:

• The right to know what personal information we collect and how we use it
• The right to request deletion of your personal information
• The right to opt out of the sale or sharing of your personal information (note: AutoTrust Dealer Alliance does not sell personal data)

If you wish to exercise your rights, please contact us using the details below.

Children’s Privacy

We do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected such information, we will promptly delete it.

Data Breach Notification

In the event of a data breach, AutoTrust Dealer Alliance will notify affected individuals and relevant authorities in accordance with applicable U.S. laws, providing details of the incident and corrective measures taken.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Significant changes will be posted on our website.

Contact Information

For questions or concerns about this Privacy Policy or your personal information, please contact us:

AutoTrust Dealer Alliance
41000 Woodward Ave, Suite 350 East
Bloomfield Hills, MI 48304, USA
Phone: +1 (248) 970-9987
Email: info@autotrustdealer.com